RetailCraft 47 – ”3am Brew” – in conversation with Georgie Janion-Shaw, Founder, SISTIR
SISTIR is a coffee-originated gifting brand, that grew from a sisterly conversation (SIS) about coffee (Stirred) around the ideal ‘3am blend’ to power parents through that mid-night wake-up moment for a crying baby.
RetailCraft 46 – ”Really Different” – in conversation Kieron Smith, Digital Director of Blackwells, and Wordery
Our studio chat with Kieron (Digital Director at Blackwells, part of the Waterstones group of booksellers) had a number of firsts… Not only the first podcast of 2024 (Happy New Year to one and all!) but also the first time that Georgia and I had been given gifts.
RetailCraft 45 – ”Consumer moments” – in conversation with Ntola Obazee (Emma Bridgewater) and Raine Peak (New Look)
Ntola and Raine joined Georgia and me in the studio and reminded us just why a roundtable discussion is so much fun and enlightening!
Raine – the head of digital at New Look (www.newlook.com) – talks us through how to connects with the ‘moments’ in customers’ lives, and of course the planning, data, heuristics and approaches needed to deliver that at scale.
RetailCraft 44 – ”Find a fix for time” – in conversation with Paddy Earnshaw, Customer and Digital Director at B&Q
Paddy joined us in the studio with “time” clearly on his mind. Throughout our zinger-filled, high-protein chat, Paddy returned to the theme of “if you find a fix for time, you’ll see the sales”.
RetailCraft 43 – ”Marketing Machine” – In conversation with Tony Preedy, managing director Fruugo.com
Tony Preedy is a bit of a legend at Etail Towers and has one of the most rounded and in-depth knowledge of e-commerce performance (brand, digital marketing, CRM and business models) that we know.
Having run through Tony’s CV, we focus on Fruugo – its history, operation and market position. With a blend of incisive wit and deadpan humour, Tony talks about the importance of relevance and focus at scale (“We’re not a marketplace, we’re a very good marketing machine”), and how a combination of AI and human care can present 140 million SKUs in 40 markets – a combinatorial challenge resulting in c6billion combinations, and serving around 1800 different ads per second.
RetailCraft 42 – ”Details Matter” – retail and the arts – Ros Lawler and Zia Zareem-Slade
Some ‘summer listening’ in this episode, where we take as our theme “retailers and the arts”. There’s a long and illustrious history of retail professionals swapping the stores for galleries, but with our current digital dimension there’s still a consumer/customer/visitor/individual connection.
RetailCraft 41 – ”More of a Partner” – Molly Dobson of Currys Business
Molly Dobson is the Managing Director of Currys Business, the B2B operation of the long-established Currys brand, that covers white goods to smart devices via outdoors electricals and gaming…
RetailCraft 40 – MyWardrobeHQ and Look Fabulous Forever
Two fresh angles that speak to the developments in multichannel retail – changes in formats, product, audience engagement and business models.
RetailCraft 39 – ”The Sneakerati” – Footasylum at NRF 2023
In our second run-and-record session from NRF 2023 in New York in January 2023, we catch up with Mike Wallwork, Head of eCommerce at Footasylum, the fast-growing destination for sneakerheads in the UK…
RetailCraft 38 – ”fits and shapes” – Hunkemöller at NRF 2023
During an exceptionally busy NRF 2023 in January in New York we managed to grab some time with Gijs van Engelen, the Chief Digital Officer and member of the Board at Hunkemöller, one of the largest lingerie specialists in Europe.
