RetailCraft 54: “You just go faster” – in conversation with Joel Natale, Chief Commercial Officer, Rapha

This episode of RetailCraft takes us inside premium cycling brand Rapha, our host Ian Jindal chats with Joel Natale, Chief Commercial Officer, at Rapha’s London headquarters. Their conversation explores how this 20-year-old brand transformed cycling culture, built a powerful community, and continues to balance premium positioning with growth. [00:00:00] Introduction to Rapha and Joel’s Role […]

RetailCraft 53: “Rethink, reimagine, renew” – in conversation with Gertin Schraa, Head of Sustainable Sales, Dyson

Ian Jindal speaks with Gertin Schraa Head of Sustainable Sales at Dyson, about the company’s heritage, innovative approach to sustainability, and the challenges and opportunities in the refurbishment market. Gertin shares insights into consumer behaviour, the importance of quality standards in refurbishment, and the role of sustainability in sales strategy. He also discusses his career […]

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