RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks

Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores… along with covering the gamut of digital – from product and merchandising, via operations and development – to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.

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